For the second year running, leading digital services provider, Globacom, has emerged as the Most Popular Brand in the country.
The company emerged after a Top of Mind (TOM) Survey conducted by brand and marketing firm, TOP 50 BRANDS NIGERIA.
The survey was part of the comprehensive 2023 Top Brands perception assessment of the brand and marketing firm.
The assessment was contained in a statement by the Chief Executive Officer of TOP 50 BRANDS NIGERIA, Mr. Taiwo Oluboyede.
He said: “The survey is a qualitative, non-financial evaluation of top corporate brands in the country done with a special purpose model, the Brand Strength Measurement (BSM Index).”
Globacom, according to Oluboyede, came first in the survey in which Chief Marketing Officers and Heads of Corporate Communications of major companies across the country were the respondents.
He stated that the Chief Marketing Officers and Heads of Corporate Communications were asked to mention 10 brands that came to their mind or that they could easily recall.
The CEO of TOP 50 BRANDS added: “This annual top brand evaluation provides a qualitative, non-financial assessment of the value of leading corporate brands in the country.
“It gauges consumers’ perceptions of brands and their impact on overall brand strength, using the Brand Strength Measurement (BSM) index—a model designed to assess a brand’s ability to deliver on its promises from the consumer’s perspective.”
Globacom, which rolled out services in 2003, has consistently brought innovation and quality service delivery to its subscribers.
It pioneered several innovations in the telecommunications sector with particular focus on several sectors.
They included E-Health, Smart Cognitive Learning, Smart Energy, Industrial IoT, and Cloud Applications—offering secured and specialized IT solutions.
Globacom, the leading digital services provider currently has over 61 million subscribers.
