The African Tourism Partners (ATP) has announced that the registration for the 9th Africa Business Tourism and MICE Masterclass, scheduled to take place in Johannesburg, South Africa, from 9 to 10 April, 2026, will close soon.
ATP made the disclosure in a press release on Thursday, adding that the African Business Events sector is increasingly recognised as a significant force on the global stage.
It advised prospective participants at the event to complete their registration prior to the deadline.
Established nine years ago to align local potential with global standards, the Masterclass has empowered over 2,000 professionals.
It has come to be recognised as a leading force in MICE, business events, and business travel capacity-building across the African Continent.
ATP stated in the release that the 2026 curriculum in Johannesburg was a deep dive designed to move you from the sidelines to the lead.
“We aren’t just talking about the industry; we are giving you the practical tools to dominate it.
“The AI Edge, get hands-on with AI-driven digital transformation and sales tools.
“Strategic growth, explore revenue diversification and the “Circular Events” commercial model.
“Leadership and advocacy, dedicated sessions on Women in MICE Leadership and navigating AfCFTA opportunities.
“Mastering the bid, technical training on winning local and international business event bids,” it was added.
ATP disclosed that the prestige of its academy originated from its people.
“You’ll be learning from a well-rounded panel of experts, global voices and local veterans who have built the MICE ecosystem from the ground up.
“Whether you are a convention bureau official or a rising entrepreneur, you will walk away with a roadmap.
“We have structured this edition to be as accessible as it is high-value. Whether you join us in the room or from your office, don’t let this opportunity slip by,” it was stated in the release.
Attendance Type And Cost
Physical (Johannesburg)– R6,000/ $400USD; Virtual Access– R2,500/$150USD; Group Discounts– 5 per cent to 15 percent (for teams of 5 – 11+).
ATP however noted that special rates would be available for students and SMEs upon request, adding that travel and accommodation remained the responsibility of the delegate.
Individuals and corporate bodies interested in partnership, desktop exhibitions, or bespoke research were urged to contact the ATP team directly to discuss how it can support their organisational goals.
