With the launch of G-Kala MoneyMaster PSB, it is no longer news that telecommunications giant, Glo, has thrown its hat into the Payment Service Bank (PSB) ring.
With the commencement of business on 30 May, 2022, MoneyMaster hopes to disrupt the market in innovative ways with G-Kala.
The company, in a release, declared that it was unequivocal in communicating its intentions.
It declares: “our over-arching business objective remains to empower Nigerians by providing them with unlimited opportunities.
“MoneyMaster extends that objective as it targets the unbanked and under-banked with G-Kala its flagship product in order to deepen financial inclusion in Nigeria.”
The telecommunications giant, further showed six ways in which MoneyMaster PSB, which has been described as network agnostic, hopes to disrupt the sector and become the market leader in the PSB market:
Firstly, it said the account holder will never forget his or her account number: “Yes, with G-Kala your phone number will be your account number.
“That way you will never forget your account number and friends and family who wish to send you money will not have to ask. All they need to do is check your account number and voila,” Glo stated.
Secondly, the account holder does not the internet: “G-Kala transactions are as easy as ABC. Just dial the short code *995# and you can open an account, send money or receive money via G-kala.
“It is that simple. There will also be an app for those who wish to use that option,” it further stated in the release.
Thirdly, it stated that G-Kala is safe and secure, adding “Facilitated by cutting edge technology and supported by robust security features, G-Kala transactions will be safe and secure and fast.
Glo also declared in the release that the customer would not need a high end phone:
“With a focus on financial inclusion and the provision of banking services for the unbanked and under-banked, G-Kala will work seamlessly on feature phones and smart phones. You don’t need to break the bank to bank with MoneyMaster.”
Still on how it would disrupt the sector, it declared that G-Kala has openes up a world of possibilities:
“With Money Masters G-Kala, you can carry out so many financial transactions without going through the hassles usually associated with opening a bank account.
“You can send money, collect money, pay money for services, buy airtime, get a debit card, issue electronic wwallets and pay sundry bills. The possibilities are unlimited.
And lastly, Glo stated that the customer can also get cash through G-Kala:
“If you are one of those who like the feel of raw cash, G-Kala has you covered. You can cash money sent to you just by visiting a G-Kala agent near you.
“Riding on the backof Globacom’s pan-Nigerian presence and pervasive agent network, there will always be a G-Kala agent near you,” the telecommunication company added.